Customer loyalty is crucial for small businesses. It becomes even more significant when you consider that acquiring a new customer can cost five times more than retaining an existing one.
Building a successful loyalty program has become an essential strategy for many businesses to incentivize repeat purchases and strengthen brand recognition.
Loyalty programs reward customers with points or perks as they continue to make purchases or engage with the business in some way. These rewards could range from discounts, free shipping on future orders, and gift cards to exclusive access to new products or services.
However, you need to use digital solutions that simplify creating and managing these programs while providing a seamless experience for loyal customers.
To help you retain clients, boost sales, and foster brand advocacy, we have researched and compiled a list of the top five loyalty apps you can implement into your workflow today to optimize your customer incentive programs.
When evaluating top customer loyalty program software, we considered several critical parameters:
Based on the abovementioned criteria, we made informed decisions and selected the best customer loyalty program apps for your business.
If you’re a business owner looking to create or revamp your existing loyalty rewards program, this list will provide you with the best apps for customer loyalty programs you can use to build a loyal customer base and grow your business.
PassKit is an all-in-one customer loyalty software that brings digital transformation benefits to your company.
Using PassKit, you can replace traditional reward programs and loyalty cards with digital passes for Apple and Google Wallet, which consumers widely use and trust.
These passes include digital membership cards, loyalty program cards, coupons, e-gift cards, boarding passes and digital tickets your customers can store in their mobile wallets and use whenever at your business location to collect loyalty points and redeem rewards.
Since it doesn’t require custom app building, coding or design skills, PassKit is suitable even for beginners to set up reward programs quickly.
All you need to do is start a 45-day free trial to access the platform.
Here’s how PassKit helps you boost customer retention and customer engagement with your loyalty program:
Don’t miss out on the opportunity to build strong customer relationships and increase revenue.
Start a 45-day free trial now to create your loyalty program today!
PassKit provides numerous integrations to help you optimize your workflow. Besides Apple and Google Wallets, it can seamlessly connect with your POS and CRM systems.
Thanks to Zapier, you have plenty of options at your disposal. Read the following articles to learn more:
You can also access PassKit Developer Kit to learn more about mobile wallet APIs and SDKs.
Users praise Passkit’s customer support for its quick response times and helpful guidance. You can reach out via live chat or visit the help center.
PassKit provides a 45-day free trial to test all features. When the trial expires, you can pay as you grow and get discounts as your usage grows. Visit our Pricing page to calculate your monthly costs.
Sign up for PassKit today and create a loyalty program that engages and rewards your customers.
WaveToGet helps small businesses, such as coffee shops, restaurants, retailers, and gyms, incentivize repeat purchases by providing an easy-to-use and effective loyalty program app.
In addition to the standard reward functionalities like gift cards and reward points tracking, WaveToGet can integrate directly into Google Play, which enhances brand recognition and keeps customers engaged while promoting return visits.
WaveToGet holds a 5 out of 5-star rating on Capterra, reflecting its popularity among users.
Unfortunately, there is no information about available integrations.
In case of any issues, you can contact the company via live chat, email or phone.
WaveToGet provides three paid plans:
There is no free trial or a free plan.
With its user-friendly interface and robust features, Glue Loyalty empowers businesses to create personalized loyalty programs that drive customer engagement, increase repeat purchases, and foster brand advocacy.
Glue Loyalty has earned a solid 4.7 out of 5-star rating from satisfied users on Capterra. It reflects positive experiences with the app’s features and functionalities.
Glue Loyalty integrates with LightSpeed, Square, Quickbooks, WooCommerce and Shopify.
The support team is available via email or live chat from Monday to Friday. You can also visit their help center for more information.
Glue Loyalty provides a free trial and a free plan for up to 3 active members. It also offers three paid plans:
Smile.io is a loyalty program well-known for its user-friendly interface and effective rewards system for merchants and customers. With Smile.io, you can create a point-based system, VIP tiers or a referral program to boost your business.
Smile.io scores 4.1 out of 5 stars on G2. Users appreciate its easy-to-use interface and robust features.
Smile.io integrates with popular eCommerce platforms like Shopify, Shopify Plus, BigCommerce and Wix. You can also connect it with apps like Mailchimp, Klaviyo, HubSpot, Yotpo and more.
The Smile.io support team is available via live chat and email. You can also visit their help center to find answers to common questions.
Smile.io provides a free plan and three paid plans for Shopify, BigCommerce and Wix:
A special plan for Wix costs $49/month and includes a referral program, custom branding, and advanced analytics.
LoyaltyLion integrates with various eCommerce platforms, making setting up and managing your digital loyalty program easy. The platform also provides detailed analytics and insights into your customers’ behavior, enabling you to improve your marketing strategies for maximum impact.
LoyaltyLion scores a solid 4.6 out of 5-star rating on Capterra.
LoyaltyLion provides robust integrations with popular third-party apps like Shopify, HubSpot, Klaviyo, Mailchimp, Omnisend and Recharge.
LoyaltyLion offers plenty of options to help you learn how to use its platform. You can enroll in LoyaltyLion Academy or use their Loyalty planner, ROI calculator and retention scoresheet.
If you still need help, you can visit the developer portal or help center or hire an expert to guide you through the process.
LoyaltyLion provides a free trial and three paid plans you can pay monthly or annually. However, they are not transparent about their pricing.
The Classic plan costs $399/month and includes basic features. You need to subscribe to either the Advanced or Plus plan to access advanced features. You can contact their sales team to learn more about pricing.
Let’s summarize the key features and strengths of each of the top five loyalty program apps we reviewed in this article.
| PassKit | WaveToGet | Glue Loyalty | Smile.io | LoyaltyLion | |
| Best for | Small to large businesses | Small to medium-sized businesses | Small to medium-sized businesses | Small to medium-sized businesses | Fast growth eCommerce merchants with high potential repeat purchase rates |
| Key features | Mobile wallet passes, loyalty programs, multichannel distribution, advanced analytics | Gift cards, reward points tracking, discount management, Google Play app | Branded loyalty app, point and stamp-based rewards, automated loyalty manager | Point-based system, VIP tiers, a referral program, nudges and rewards emails | Notifications, loyalty emails, loyalty tiers, in-cart rewards, referrals, loyalty analytics |
| Mobile wallet integration | Yes | No | No | No | No |
| Customer support | Live chat and help center | Live chat, phone and email | Email and live chat on working days | Live chat, and email | Developer portal, help center, hire an expert |
| Free trial | Yes, 45 days | No | Yes | Yes | Yes |
| Pricing | Starts at $39.50 for 250 members | Starts at $99 per month with a yearly contract | Starts at $35 for 500 members | Starts at $49 for 500 orders | Starts at $399 per month |
After comprehensive comparison of the top loyalty program apps, it is clear that PassKit emerges as the ultimate choice for businesses seeking an all-in-one solution to boost customer loyalty and retention.
From creating personalized loyalty passes to tracking customer engagement, PassKit offers a seamless and integrated experience.
Regardless of the business type, PassKit offers the flexibility to design loyalty programs tailored to various industries’ unique needs and objectives. Whether you’re a retail store, a restaurant, or a service provider, PassKit caters to your specific requirements.
With PassKit, you can create digital loyalty programs that resonate with modern consumers, offering convenience and engagement. You can replace traditional loyalty cards with digital passes accessible on customers’ smartphones, leading to increased customer interaction.
PassKit seamlessly integrates with mobile wallets, ensuring a smooth customer experience and easy access to loyalty passes. Customers can conveniently store and manage rewards directly on their smartphones, increasing engagement and redemption rates.
The Pass Designer, our online design tool, empowers you to create visually appealing and branded loyalty passes effortlessly. With easy-to-use templates and customization options, you can design loyalty passes that reflect your brand identity and captivate your customers.
PassKit enables the creation of various digital pass types, offering customers diverse and engaging reward options. Whether it’s points-based rewards, discount cards, or exclusive offers, PassKit allows you to customize loyalty passes to suit your brand and customer preferences.
With Zapier integration, you can automate tasks and streamline loyalty program operations. PassKit’s compatibility with Zapier opens up possibilities for enhancing your loyalty program’s efficiency and effectiveness.
PassKit lets you distribute loyalty passes across multiple channels, reaching customers where they prefer to engage. Whether through email, SMS, or social media, PassKit ensures your loyalty program remains accessible and visible to your target audience.
You can leverage push notifications and location-based alerts to keep customers informed and engaged. By delivering personalized messages and offers based on customer behavior and location, you can create a more interactive loyalty experience.
PassKit also allows tracking redemption rates, ROI, and other critical data, providing valuable insights for refining loyalty programs. Gain a deep understanding of customer behavior and loyalty program performance for continuous improvement.
With its impressive feature set, user-friendly interface, and superior customer support, PassKit stands out as the best loyalty program app for businesses of all sizes and industries.
Ready to elevate your customer loyalty and drive business growth?
Sign up for PassKit now and start creating robust digital loyalty programs to leave a lasting impression on your customers!
Let’s answer the most common questions about loyalty program apps.
The most popular loyalty program incentivizes repeat purchases with rewards such as points, discounts, and exclusive benefits. Customers can accumulate these rewards and redeem them for perks or free items. Programs often include referral, VIP, and personalized offers to engage customers.
A customer loyalty app is a digital platform that helps businesses implement and manage loyalty programs.
These apps offer a range of features to create and track loyalty initiatives effectively, including issuing digital rewards, engaging with customers through personalized campaigns, collecting valuable customer data, and analyzing program performance.
Using customer loyalty apps, businesses can transition from traditional paper-based loyalty programs to modern, digital approaches, enhancing customer engagement and retention.
The Kangaroo loyalty program is a popular app businesses use to create custom loyalty programs. The app offers reward options like points, stamps, and cashback, encouraging repeat visits and customer engagement.
With its user-friendly interface and seamless POS integration, the Kangaroo loyalty program streamlines loyalty management for businesses of all sizes.
Loyalty reward programs are highly effective in retaining customers and driving sales. They offer exclusive benefits and incentives for brand loyalty, leading to increased satisfaction and repeat purchases.
By fostering solid connections, businesses can maintain customer loyalty in competitive markets with a personalized and rewarding experience.
Consider incorporating a loyalty program app like PassKit that aligns with your business’s goals and target audience to create memorable experiences and lasting relationships with your brand.
